Tue: What AI-powered digital marketing is and where it fits.
Wed: Brand identity essentials — persona, tone, visual consistency.
Thu: AI toolkit intro — ChatGPT, Claude, Canva AI — what each does and how to prompt.
Saturday: Brand persona workshop, AI prompting lab, Canva design session, peer review.

Deliverable: Brand persona document + 5 AI-drafted captions + 2 Canva social posts

Tue: Why GA4, Search Console, GMB and GTM connect.
Wed: GA4 deep dive — events, sessions, conversions, audience reports.
Thu: Search Console basics + GMB setup and optimisation.
Saturday: Live GA4 demo, Search Console audit, Tag Manager structure, GMB optimisation lab.

Deliverable: GA4 observation report (5 data points with interpretation) + GMB optimisation checklist

Tue: Meta Business Suite setup order.
Wed: Campaign → Ad Set → Ad — objectives, audiences, budgets.
Thu: UTM parameters and how they feed GA4. Saturday: Business Manager navigation, ad mockup in Canva, UTM builder lab, full GA4 + UTM loop simulation.

Deliverable: Meta campaign tree diagram + 1 ad mockup + UTM tracking plan (3 UTMs with rationale)

Tue: Manus AI deep dive — competitive research, audience analysis.
Wed: Final deck assembly guidance.
Thu: Rehearsal — 3-min run-through with peer + mentor feedback.
Saturday: Manus AI competitor research, deck polish, panel pitch (8–10 mins), scores, certificates, LOR discussion for high performers.

Deliverable: Full campaign pitch deck — all 6 weeks unified. Scored equally across Strategy · Execution · Data · AI · Presentation (20% each)